Impact Measurement
What does your to-do list say about you?
A simple look at my to-do list revealed hidden priorities. Learn how an intentional operating rhythm can align your time with the life you’re building.
July 11, 2026Read →
The Breakthrough: Creating New Categories
Creating meaningful change in your market through the combination of passionate vision and relentless execution.
This is where breakthrough products and category-defining innovations emerge.
Why This Creates Breakthrough:
When you combine authentic mission with systematic innovation, you get emergent transformation.
Solutions become more powerful than the sum of their parts because deep purpose drives relentless execution toward something the market didn't know it needed.
Innovation That Transforms
Transform customer expectations with breakthrough thinking
Solutions That Redefine
Create solutions competitors struggle to replicate
Market Leadership
Lead markets through breakthrough thinking others follow
New Frameworks
Define how the industry thinks about problems
How Performance + Passion Creates Category Creation
Performance Leadership Brings:
- ✓ Operating rhythms that enable consistent innovation
- ✓ Impact measurement that proves market transformation
- ✓ Hypothesis mindset that accelerates breakthrough discovery
Master the three Performance leadership skills that turn disciplined systems into market-defining results.
Explore Performance Leadership →Passion Leadership Brings:
- ✓ Personal why that reveals unmet market needs
- ✓ Story power that articulates new possibilities
- ✓ Sustained energy to push through resistance
Master the three Passion leadership skills that keep conviction and inspiration fueling transformation.
Explore Passion Leadership →The Emergent Result:
Products that create new markets because deep conviction (Passion) meets systematic execution (Performance) to solve problems others don't see.
Signs You're Creating Categories
- ✓ Competitors start copying your language and positioning
- ✓ Customers describe problems using the frameworks you created
- ✓ Industry analysts create new categories based on your innovation
- ✓ Your solutions change how customers think about their problems
- ✓ Media and thought leaders reference your approach as a new paradigm
Explore Category Creation
View all articles →
Hypothesis Mindset
Faster, cheaper, prettier… and still irrelevant
You don’t win by building a better product than the competition. You win by creating a space where competition doesn’t exist. That’s category creation: not improving what's already there, but building the market around a problem only you can solve. Most product leaders aren’t doing this. They’re professional optimizers. Making things faster, cheaper, prettier… and call […]
August 16, 2025Read →
Story Power
What cancer and a brain injury taught me about true leadership
I’ve told the story of founding Plum Analytics many times, but I rarely mention what happened three weeks after I started the company: my father was diagnosed with cancer. We had started Plum Analytics based on what we thought our target customers wanted: better metrics for research evaluation. We began with a market opportunity, a business […]
June 29, 2025Read →